New events are on the horizon for former Blueprint for Athletes Leadville Race Series Race Director and Brand Manager Josh Colley. After six years producing the iconic Leadville Trail 100 MTB and Leadville Trail 100 Run, Colley is now the owner and operator of Leadville-based Youphoria Productions.
“The mission of all Youphoria Productions events is to offer exciting and meaningful experiences to each and every participant,” Colley says. Through the course of event production, Youphoria aims to elevate the athlete experience through personalized, professional customer service and impeccable attention to detail. With the successful execution of over 100 world-class events since 2011, Colley is more than ready to expand into the market.
“Running the show at the Leadville Race Series, I gained the knowledge required to be successful in not only in event production but also marketing,” Colley says. “The key to both is knowing your athletes and taking their feedback to heart. At Youphoria Productions, our participants are priority number one.”
Colley will leverage his relationships with some of the strongest players in the endurance events community through production of Leadville Trail 100 MTB qualifiers Austin Rattler, Tahoe Trail and Wilmington Whiteface, as well as Leadville Trail 100 Run qualifier Austin Rattler Run.
“I’m going to push the industry standard to a new level beginning with the qualifiers,” Colley says. “These events take place at unbeatable destinations across the country, and they’re just waiting to be discovered by athletes.”
Youphoria Productions will also offer additional events focused on local activities in Lake County to bring interest to Leadville and the surrounding communities during non-peak tourism months. All LT100 qualifier event registrations are now open, and more details on local events will be available soon. Visit the Youphoria Productions Facebook page for updates on qualifiers and other upcoming events.
“There’s something very fulfilling about giving a bunch of like-minded people an opportunity to push their limits and reach a goal they’ve been training hard to achieve,” Colley says. “I’m beyond excited for what’s to come with Youphoria Productions.”